Founded in 2025, Liu Scents was created to bring modern, high-quality fragrances to people who want luxury without the luxury price tag.

What started as a personal passion evolved into a brand built on creativity, precision, and everyday accessibility.

Where It All Began

Liu Scents started as an innovation with over twenty years of experience. Blending oils, studying accords, and experimenting with fragrance structures late into the night.

What began as curiosity quickly turned into a mission:

to create scents that connect with emotion, memory, and identity.

Every fragrance is built on the belief that scent is one of the most powerful triggers of human experience.

The Vision

Liu Scents exists at the intersection of: Modern, high-end design & practical, everyday wear

Our fragrances are crafted with a focus on purity, longevity, and balance — designed for people who want to smell unique without paying designer prices.

We approach perfumery as craftsmanship:

Clean formulas, premium-grade ingredients, and honest pricing.

Our Mission

At Liu Scents, fragrance isn’t just something you wear; it’s a feeling. It’s the confidence when you walk into a room.
The memory of someone unforgettable. The moment that defines a chapter of your life.

About the Founder

Michael Liu is an artist, creator, and designer driven by a passion for turning ideas into fully realized experiences.

From music and visual art to storytelling and fragrance design, his work is rooted in expression, emotion, and sensory detail.

With a mindset built on creating rather than following, fragrance became a natural extension — a space where memory, mood, design, and storytelling merge.

As the founder of Liu Scents, Michael brings both an artist’s vision and a creator’s discipline into every formula, every bottle, and every detail.

Leadership & Innovation

As Co-Founder and Chief Technology Officer, he represents a rare fusion of artistic intuition and scientific discipline — a balance that defines the soul of the brand.

A graduate of Pratt Institute in New York, his foundation was shaped by both design and technical mastery.

Raised in an environment immersed in material refinement and formulation, he developed an early fascination with purity, structure, and molecular transformation. Over time, his work has contributed to the development of specialty compositions recognized in the U.S. market for their clarity and performance.

Today, he leads innovation with a singular pursuit: to refine fragrance to its purest expression.

Through meticulous purification and precision formulation, each aromatic material is elevated to reveal depth, nuance, and lasting elegance.

Under his direction, science becomes invisible, and what remains is experience.

A fragrance not merely worn, but remembered.